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Heads or Tails

Branding
Heads or Tails
OUR THINKING

For the corporate identity of Heads or Tails, the dilemma starts with itself.A coin with two sides and you choose the path you will follow. In a subversive dining space, inspired between the garage at Bike Shed Moto Co. in London and a taqueria in Mexico we designed a full corporate identity with extensive applications in the space.

 

The logo was based on the logic of the motorized community and was reinforced with a full range of alternative variants for the brand’s need for strong and personalized visual communication for space signage, printing and therefore for the needs of merch. We also developed a full range of illustrations & badges that accompany the applications at every step.

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