SERVICES
BRANDING
Lumora
Hotel Branding for a Luxury Suites Experience in Corfu
Lumora was developed as a complete hospitality branding project for a new luxury suites destination in Corfu, Greece.
Our objective was to create a brand that would move beyond conventional luxury hospitality aesthetics and establish a more emotional connection with its guests. Rather than focusing on excess or opulence, the concept was built around the ideas of light, serenity, privacy, and the slow rhythm of Mediterranean living.
Starting from the strategic positioning, we defined the brand narrative, visual language, naming system, tone of voice, and guest experience touchpoints. The visual identity combines elegant typography, a custom symbol inspired by organic Mediterranean forms, and a distinctive color palette that reflects the contrast between sunlight, earth, and natural textures found throughout Corfu.
The branding system was designed to extend seamlessly across digital and physical applications, including stationery, guest amenities, signage, room collateral, packaging, social media, and the property’s online presence.
The result is a contemporary hospitality brand that balances sophistication with warmth, creating a memorable identity for a destination where light becomes an experience.
Scope
Brand Strategy
Hospitality Branding
Visual Identity Design
Art Direction
Guest Experience Touchpoints
Print & Collateral Design
Digital Brand Applications
