SERVICES
BRANDING
DESCRIPTION
We developed a vibrant and emotionally engaging visual identity for Vetcare, a veterinary clinic that treats every pet like family.
Concept
The visual identity was built around a custom illustration system that captures the warmth, joy, and diversity of pets. Through friendly forms and bold, cheerful colors, we brought to life a cast of characters, including several pets, each drawn in a playful yet minimal style that evokes trust and familiarity.
Design Language
The brand’s visual tone balances professionalism with friendliness. A carefully chosen serif typeface adds charm and legibility, while a bold, bright color palette ensures standout visibility across all media. Each animal illustration was designed to reflect affection and individuality, conveying the idea that Vetcare doesn’t just treat pets, it celebrates them.
