ION Noisetta

Client: ION SA
Services: Packaging Design

ION Noisetta Packaging Design

For ION Noisetta, a timeless and iconic product of the Greek chocolate industry, the design goal was to upgrade it into a modern premium gifting item, while maintaining its recognizable character and emotional value.

The design approach was based on the brand’s characteristic green, which was enhanced through metalised material, adding depth, shine and a sense of luxury. Selected emboss elements in the logo and product image add materiality and tactile experience, transforming the packaging into an object of offering and not just everyday consumption.