SERVICES
BRANDING
DESCRIPTION
Client: TO MÉLI
Services: Brand Identity, Illustration System, Packaging, Signage
TO MÉLI is a contemporary spritzeria and gelateria inspired by Mediterranean culture, slow living, and shared experiences.
We created a visual identity that brings together the worlds of spritz and gelato through a refined yet playful design language.
Concept
Inspired by nature, sunlight, community and Mediterranean traditions, the identity is built around a custom illustration system featuring human figures, olive trees, birds, and organic forms. The visual storytelling celebrates moments of connection, relaxation and everyday joy.
Design Language
A palette of deep cobalt blue, warm ivory, and honey-inspired neutrals creates a timeless and distinctive character. Combined with elegant typography and expressive illustrations, the system extends seamlessly across packaging, signage, interiors, and branded applications, transforming TO MÉLI into more than a place, it becomes an experience.
