offer form
SERVICES
PACKAGING
GUM ON! Packaging Redesign
The redesign of the GUM ON! series was based on evolving the brand’s existing visual elements, with the aim of refreshing its identity and creating a more unified, contemporary, and vibrant presence on the shelf. Without altering the playful character of the brand, we redefined the core components of the packaging to deliver greater clarity, cohesion, and design maturity.
We developed a new layout architecture that organizes the content with a consistent hierarchy and allows each product to differentiate itself within a recognizable framework.
The logo takes on a more prominent role, while the characteristic lower “window” now functions as a key visual element that connects the entire series and highlights the product itself.
The characters and illustrations, an essential part of the GUM ON! personality, were redesigned with a more modern styling approach, cleaner lines, and unified proportions, forming a coherent creative universe.
At the same time, the color palette was reorganized to enhance the recognizability of each SKU, while maintaining a shared visual language across the range.
With this new approach, GUM ON! gains a refreshed and more dynamic identity, capable of supporting the brand’s portfolio and achieving strong shelf presence, all while preserving the cheerful and expressive character that made it beloved.
3D: George Andreakos, Lavdas S.A.
