HWC COSMETICS
Packaging / Branding
HWC Cosmetics
In a market where first impressions can make or break a product, our latest project with HWC aimed to redefine product shelf presence.Aiming to design a line of cosmetics, our vision was to create not just a package, but a statement.
Our approach was to combine a canvas of colors with a minimalistic design approach to ensure immediate recognition of information but also to demonstrate an appeal to the consumer’s eye. The result is a collection that doesn’t just sit on the shelf but grabs attention.