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For the new Double Choco wafer, our goal was to highlight a richer, more indulgent version of an iconic Greek brand. We approached the design with respect for the classic visual heritage of ION Chocofreta, preserving its strong character while creating a new, chocolate-driven universe that reflects the double coating and the double enjoyment of the product.
The product illustration, featuring the chocolate flow, serves as a visual bridge—adding movement, texture, and a sense of richness that reflects the flavorful promise of Double Choco.
The typography was selected to converse with this dual world: it maintains the directness and stability of the classic form, while simultaneously incorporating a subtle provocation in its curves. Following the flow of the chocolate, it conveys the sense of density and smoothness that defines the new flavor, creating a vibrant rhythm that embraces the entire composition.
The result is a packaging design that converses with the brand’s heritage, yet dares to present a more contemporary and expressive character. A product that remains recognizable at first glance, but now reveals a new dimension of indulgence—meticulously designed with precision, materiality, and visual cohesion.
