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4 reasons to dare logo redesign + Bonus Case Study

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Anthi Boscou, Content Marketing & UX Expert, iframe Design Studio

90% of businesses that have been successful for decades in an industry find it difficult to change or renew their logo. The other 10%, who make such a change without a second thought, are beaten for not daring to do so earlier. This and much more has been taught us by our expertise in branding, rebranding and brand refreshing. For the purposes of this article, we will focus only on rebranding and, in particular, logo redesign. Let‘s see it:

Logo redesign-for English terminology addicts-is often an idea that upsets businesses that count decades of success with the same logo. Legitimate questions arise such as ” how to add a material to an already successful recipe?”

In practice, logo redesign is the design revision or imaginative renewal of your existing logo. It includes changing elements such as color, graphics, typography and visual layout. The end result, if done correctly, carries “new air” to better reflect the current identity of the company and contemporary design trends, while maintaining the connection with the history and traditions of the brand.

Still sound scary to you? #HaveNoFear. With iFrame Design Studio, το the most experienced design Studio for logo redesign, #LoveTheChange. Τι παραδίδουμε; Strategically renewed brand identities, ready to write many more years of successful history.

Below, we present you with 4 crucial reasons to dare this change, especially if you are successful and if you still happen…to operate with your first logo, such as the business-case study – that we will reveal.

acheron group redesign

4 crucial reasons to Redesign Your Logo

#1 a renewed logo is essential for implementing modern communication strategy

Everything is changing, especially when it comes to marketing. The strategies and tools at our disposal are constantly being updated. The most simplistic example? 10-20-30 years ago, having a dynamic website might not have been among the priorities… Today, obviously necessary. And how to create a website if your logo has been designed without regard to serving this need;

Case study ΑΧΕΡΩΝ: At this crossroads we found ourselves during the construction of the new website for Acheron group. Everything was arranged perfectly: from UX/UI to text in two languages. But with one small problem… The company’s logo was not designed to serve website needs. For this and many other reasons, we proposed a logo redesign. The people of the group found themselves directly in the face of the dilemmas that we mentioned earlier. To their credit, they had the boldness and Providence to say to us “yes!”, when with our plans we proved to them that #LoveTheChange!

# 2: a change in logo creates a greater sense of security for partners and customers

The anxiety when changing a logo that has “written kilometers of route” stems from thoughts such as “Will my customers not recognize me?” “with this logo are my boxes, my vehicles, do they lose their identity?”. In this agony, emotion, not marketing strategy, speaks strongly. We all know that when customers and partners see you invest and dare they feel even more confident and secure.

Case study ΑΧΕΡΩΝ: This is exactly what we had with the people of Acheron. And it was an honor to be ” on the same page.” We were honored to be entrusted with the process of redesigning the logo of a group with a strong history, a powerful player in the field of aggregates and concrete in Greece. It takes Virtue and boldness to change a well-known logo … but, we subscribe: #LoveTheChange!

# 3: The logo redesign automatically “freshens” the objects on which it is placed

Even if you do not change anything at all on a package or on a vehicle bearing your logo, if you simply replace the logo on the same item, the change will be noticeable. Even if you don’t radically redesign the whole of your corporate identity a new logo will give the “mark” that your audience should get. A logo has the power to carry many decisions regarding the brand and its image strategy. You Mean? #ΤρώγονταςΈρχεταιΗ_Όρεξη

Case study ΑΧΕΡΩΝ: In the process of creating the design designs of the renewed logo we were thinking about vehicles, corporate flags, letterheads, dozens of applications. With satisfaction we envisioned how much this small change will “illuminate “the dynamics of, for example, the Acheron Group Fleet, how the intense dynamism of” inside “with”outside” will be connected. And, yes, we too #LoveTheChange.
And now our most beloved reason: the one who does not “catch the eye”, the invisible

# 4: a change in logo has the power to motivate the whole “business”

Changing the logo with a brand more “fresh”, creating an image that shows the business renewed or” bigger”, that signals a brave look at the” future”, imperceptibly, without taking any other action, you enter into the psychology of fulfilling the expectation of the image. Without realizing it, business-wise, you are on the alert. It attracts positivity, renewal and success. Restart with one simple move!

Case study ΑΧΕΡΩΝ: That Acheron Group offers the highest quality aggregates … but, in business, it is never idle we all know. With the help of the logo redesign, the “inside” comes into greater balance with the “outside”, the modern business plan is also reflected in its image, which in turn “will work its magic” inside the business. #ηΕικόναΔενΕίναιΜόνοΓια_ΤουςΈξω

Conclusion:
There are many reasons why a business gains multiple communication benefits from logo redesign. Here we mentioned only a few of them, the most suitable for businesses with a logo of a certain age… Remember: the logo is a tool that should serve not only historicity and emotion but also modern marketing strategies. It is the image of business that ought to shine further away from yesterday and today. It is a tool that gives the “signal” of where we have been, even where we want to get to. Therefore, we tell you with confidence: #ΕίστεΈτοιμοιΓιαΑυτήΤηνΑλλαγή.

Still thinking about it? Book a free “session” with iFrame Studio Design Graphic Designers and content marketers #ΚάντεΤοΌπωςΟ_ΑΧΕΡΩΝ