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Brand identity or the visual identity of a hotel or tourist accommodation includes a combination of visual, verbal and experiential elements that represent its unique qualities, values and personality. These elements work together to create a solid and memorable impression in the minds of guests and differentiate your hotel from its competitors.
The key elements we define are as follows:
Name & tagline: The name of your hotel must be memorable, easily recognizable and reflect the brand and the image of the hotel in general. With the same logic and to enhance the name of the hotel we define verbally and the tagline should be concise, memorable and enhance the brand positioning of the hotel.
Logo: A distinctive and recognizable symbol or design that represents your hotel and its brand. Logo design must reflect the personality, values and unique characteristics of the hotel and is the beginning of a complete graphic concept, a story telling. His design style is determined by the brand as a whole.
Typography: The fonts and typographic styles used in the hotel’s written communication, including space marking, marketing material in print or digital form. The same philosophy will continue in the design and construction of the website. The typography must be consistent with the personality of the whole brand.
Color palette: With careful research and collaboration, the choice of a set of Colors is made to represent the visual identity of the hotel and to evoke specific emotions or associations. The color palette should be consistent across all contact points, from marketing & print materials, website, social media to hotel interior design applications.
Images and graphic design: An important element in rendering a Coltura visual communication is the photographs, illustrations and patterns used. All items must reflect the unique characteristics of the hotel and appeal to the target audience we are aiming for.
Experience in Brand: The overall experience of guests at the hotel, from the point before they visit to the point of arrival must be high and includes visual communication to the atmosphere, service style, amenities and design. This creates an unforgettable impression that encourages visitors to come back and love your brand.
Brand Guide Line: Essentially it is the that describes the rules and instructions for using the identity of the hotel’s brand consistently at all points of contact. The guide helps maintain a cohesive image and ensures that all staff members and external partners understand and comply with the hotel’s branding standards.
Website Design & Construction: Of particular importance for the consistency of Brand Identity is the design & construction of a website. In iframe we emphasize both the design and the study of browsing in order to create a unique experience for the visitor of your website, with the dynamics of the image and action through the website.
A well-designed visual hotel identity not only creates a strong and memorable impression, but also contributes to a consistent and cohesive guest experience that leads to customer loyalty.