Gaijin
Branding
DESCRIPTION
For GAIJIN our goal was to have at the core of our design a logo that captures the spirit of the Japanese pub.
Combining the elegance of traditional Japanese calligraphy with modern design elements, our logo strikes a delicate balance between heritage and innovation. The typography, colour palette and design details evoke a sense of gastronomic excellence, inviting patrons to experience a unique culinary adventure.
To ensure a consistent and immersive guest experience, we have expanded Gaijin’s corporate identity to various contact points inside and outside the Japanese pub. Starting with menu design, staff clothing, and a visually engaging signage that guides guests on their culinary journey, each app reflects the vibrant and dynamic character of the pub.
