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Lukumeli

Branding
Lukumeli
DESCRIPTION

A taste of Greece in the heart of Vietnam!

 

As a creative studio, we embarked on a creative journey to create a unique corporate identity for LUKUMELI, a charming little store located in the heart of Vietnam. LUKUMELI offers a delightful fusion of Greek tradition and Vietnamese vibrancy, specializing in the art of donuts, those delectable Greek doughnuts and a curated selection of refreshing soft drinks.

 

The brand’s application extends beyond the logo, including creatively inside the store and on packaging. Every detail, from the warm colour palette to the rustic yet modern interior design, echoes the essence of the brand—offering a welcoming space where locals and tourists can enjoy sweet moments of enjoyment.

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