As part of our collaboration with IAMA Zagori Herbs,  a new venture rooted in the region of Zagori and focused on authentic Greek herbal traditions, we designed a packaging system that connects the product to its place of origin and highlights the quality and character of the herb itself.

The goal of the packaging design was to convey:

• the natural purity and authenticity of Greek mountain tea (Sideritis),

• respect for traditional hand-picking methods,

• and the cultural identity of Zagori through a contemporary visual language.

Inspired by the land of Epirus and the geometric forms of its stone-built architecture, we developed a visual system that reflects the origin of the product: clean lines, earthy tones, and tactile materials shape an aesthetic that brings the mountain to the shelf.

IAMA’s packaging doesn’t just communicate information — it offers an experience.
Each box is an invitation to something real, rooted, and deeply Greek: a cup of tea from the heart of Zagori.

result is a range of packaging designs that serve not just as containers, but as experiential carriers – a small journey to Zagori every time you open an IAMA product.